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Your Partner for Media Planning and Buying

Service - Relationships - Results

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We Value...

Service, service, service: It may be a cliché at other agencies, but it is our mantra. In the vernacular of our first client, Round Table Pizza, what we do is “use the client’s ‘dough’ in the right places, at the right times and at the best prices. Then, we stretch the dough further with "added value.”

Relationships, relationships, relationships: Pal 8 Media was founded upon closely knit relationships among those of us who work together. More than that, our primary business relationship is always with each of our clients. However, without our on-going relationships, cultivated over the years with media vendors, there would be no way we could so effectively stretch our clients’ dough as we have in the past, do now and fully expect to continue doing into the future.

Results, results, results: Starting with a single client, Pal 8 Media has expanded to seven… and counting. We have added and maintained these clients due to the results we have helped them achieve. Join us and see what we can do for you.

Santa Barbara Mission


What’s in Our Name: Pal 8

Infinity stood upright is “8.”  And “Pal” is the Korean pronunciation of the number 8.  When verbally echoed,  the combined “Pal Pal” translates as “vibrant,” with a meaning embodying the “fullness of energy.”  8 is a propitious number in Asia… thus the Olympics of 1988 in Seoul and the 08/08/08 Olympics in Beijing.  Think of us as a palette upon which creative musings can be mixed.

Jae-won Byun, following more than a decade of work in advertising, founded and incorporated Pal 8 Media in 2003 when the Marketing Department of a former client missed her level-of-service & insights and requested that she start her own Media Buying Service, with their company, Round Table Pizza, as her first client.

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Forward Thinking


National, Regional, and Local​

Search, Display, Video, Remarketing, Social Media, Influencer & Advocacy Marketing
National & Spot Radio,
Digital Streaming

Magazines, Newspapers,Direct Mail

Static & Digital, Transit, Spectaculars, Sports Sponsorships
Event Activations, Interactive Installations, Street Teams
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Clients We've Partnered with

Panda Express Logo. Click to go to
Togo's Sandwiches Logo. Click to go to
Grocery Outlet Logo. Click to go to
Carl's Jr. Hardee's Logo. Click to go to
Boudin Logo. Click to go to
Luna Grill Logo. Click to go to
Honda Logo. Click to go to
Blaze Pizza Logo. Click to go to
Yogurtland Logo. Click to go to
Kumho Tire Logo. Click to go to
Los Angeles Rams Logo. Click to go to
Einstein Bros. Bagels Logo. CLick to go to
Ohm Connect Logo. Click to go to
Syntax Stratified Logo. Click to go to
Jamba Logo. Click to go to


Jae-won Byun Photo

Jae-won Byun

Steve Manis Photo

Steve Manis

Our Team
Myra Yonemura Photo

Myra Yonemura

Diana Watts Photo

Diana Watts

Karrmen Tshing Photo

Karrmen Tshing

Joanne Larson Photo

Joanne Larson

Jennifer Bower Photo

Jennifer Bower

Gabriela Salazar Photo

Gabriela Villanueva

Corrina Bonham Photo

Corrina Bonham

Thomas Campana Photo

Thomas Campana

Emily Neff Photo

Emily Neff

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Santa Barbara Beach


We are located in Santa Barbara, CA 


1187 Coast Village Rd.#497
Santa Barbara, CA 93108

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