Pal 8 Logo

Your Partner for Media Planning and Buying

Service - Relationships - Results

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Mission

We Value...

Service, service, service: It may be a cliché at other agencies, but it is our mantra. In the vernacular of our first client, Round Table Pizza, what we do is “use the client’s ‘dough’ in the right places, at the right times and at the best prices. Then, we stretch the dough further with "added value.”

Relationships, relationships, relationships: Pal 8 Media was founded upon closely knit relationships among those of us who work together. More than that, our primary business relationship is always with each of our clients. However, without our on-going relationships, cultivated over the years with media vendors, there would be no way we could so effectively stretch our clients’ dough as we have in the past, do now and fully expect to continue doing into the future.

Results, results, results: Starting with a single client, Pal 8 Media has expanded to seven… and counting. We have added and maintained these clients due to the results we have helped them achieve. Join us and see what we can do for you.

Santa Barbara Mission

Origins

What’s in Our Name: Pal 8

Infinity stood upright is “8.”  And “Pal” is the Korean pronunciation of the number 8.  When verbally echoed,  the combined “Pal Pal” translates as “vibrant,” with a meaning embodying the “fullness of energy.”  8 is a propitious number in Asia… thus the Olympics of 1988 in Seoul and the 08/08/08 Olympics in Beijing.  Think of us as a palette upon which creative musings can be mixed.

Jae-won Byun, following more than a decade of work in advertising, founded and incorporated Pal 8 Media in 2003 when the Marketing Department of a former client missed her level-of-service & insights and requested that she start her own Media Buying Service, with their company, Round Table Pizza, as her first client.

 
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Forward Thinking

Capabilities

Pal 8 Media does TV Planning and Buying for National, Regional, and Local

TV

National, Regional, and Local​

Pal 8 Media does TV Planning and Buying for National, Regional, and Local
DIGITAL & SOCIAL
Search, Display, Video, Remarketing, Social Media, Influencer & Advocacy Marketing
Pal 8 Media does TV Planning and Buying for National, Regional, and Local
RADIO
National & Spot Radio,
Digital Streaming
Pal 8 Media does TV Planning and Buying for National, Regional, and Local

PRINT
Magazines, Newspapers,Direct Mail

Pal 8 Media does TV Planning and Buying for National, Regional, and Local
OUT-OF-HOME
Static & Digital, Transit, Spectaculars, Sports Sponsorships
Pal 8 Media does TV Planning and Buying for National, Regional, and Local
EXPERIENTIAL
Event Activations, Interactive Installations, Street Teams
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Clients We've Partnered with

Panda Express Logo. Click to go to PandaExpress.com
Togo's Sandwiches Logo. Click to go to Togos.com
Grocery Outlet Logo. Click to go to GroceryOutlet.com
Carl's Jr. Hardee's Logo. Click to go to CKR.com.
Boudin Logo. Click to go to BoundinBakery.com.
Luna Grill Logo. Click to go to LunaGrill.com.
Ohm Connect Logo. Click to go to OhmConnect.com.
Syntax Stratified Logo. Click to go to SyntaxAdvisors.com.
Jamba Logo. Click to go to Jamba.com.
Honda Logo. Click to go to automobiles.honda.com.
Blaze Pizza Logo. Click to go to BlazePizza.com.
Yogurtland Logo. Click to go to yogurt-land.com.
Kumho Tire Logo. Click to go to KumhotireUSA.com.
Los Angeles Rams Logo. Click to go to TheRams.com
Einstein Bros. Bagels Logo. CLick to go to EinsteinBros.com
Pal 8 Team Photo

OUR TEAM

Jae-won Byun Photo

Jae-won Byun

Steve Manis Photo

Steve Manis

 
Myra Yonemura Photo

Myra Yonemura

Diana Watts Photo

Diana Watts

Karrmen Tshing Photo

Karrmen Tshing

Joanne Larson Photo

Joanne Larson

Jennifer Bower Photo

Jennifer Bower

Gabriela Salazar Photo

Gabriela Salazar

Corrina Bonham Photo

Corrina Bonham

Thomas Campana Photo

Thomas Campana

Emily Neff Photo

Emily Neff

Rita Wu Photo

Rita Wu

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Santa Barbara Beach

CONTACT US

We are located in Santa Barbara, CA 



MAILING ADDRESS



1187 Coast Village Rd.#497

Santa Barbara, CA 93108